Why should you position locally?

Despite appearances, not only online companies but also stationary stores and services can benefit from the efficiency and effectiveness of positioning. It’s all about digital marketing strategy for small businesses, combining local action and positioning. That’s exactly what businesses need

In their case, however, good visibility is important only among people who are looking for a specific product or service in one selected region, city or province. Local positioning is a great way to increase the number of real customers and raise the popularity of your business against others. If you run a store in Los Angeles, for example, it would be useful to have good local promotion to show off your competitors. Local Los Angeles SEO, can help you resonate, attracting the attention of potential customers. 

Services like Los Angeles SEO, will offer you most of the experienced agencies and it will not cost you a fortune. 

Main assumptions of local positioning

Standard positioning is based on improving the position of a chosen website in search results without paying attention to the location of the potentially interested internet user, while local positioning includes mainly key phrases containing the name of the city, region or province. That is why actions between those two forms of positioning are slightly different. Key phrases in the local positioning look more or less like this:

• hairdresser Warsaw,
• computer store Poznań,
• furniture Los angeles seo,
• car service Lesser Poland.

It is worthwhile for a SEO agency to carry out positioning in a proper way, according to current Google requirements. Many beginner SEO companies focus on quick but not entirely safe actions that can have the opposite effect than intended and worsen the position of the website or cause its removal from the list by Google’s algorithm. Good, trustworthy SEO agencies like SEO for Etsy, implement actions on modern tools, conduct a number of training sessions and continuously introduce improvements in their action plan.

How to implement positioning?

Positioning is an extremely difficult, demanding and complicated process that takes place in stages. All steps and solutions are geared towards meeting the current guidelines of Google’s algorithm, which defines the relevance of a selected website under specific key phrases. For example, SEO for Etsy enters the contact information and the general outline of the given store or point in the form of a business card in Google Business Profile, create a plan of action, and carry out optimization of the site for saturation of content with key phrases and more. All SEO activities should be handled entirely by the SEO specialists, like mentioned SEO for Etsy, and developers, and each step should be previously listed in digital marketing strategy for small businesses, or bigger companies team work with.

Among the standard activities of digital marketing strategy for small businesses, it is worth mentioning:

• on-site activities, in which the agency will carry out a number of activities on the site, such as optimizing the source code or saturating existing content with key phrases,
• off-site activities, which mainly include building a database of links leading to the positioned website,
• Audit, which should always be the first step in positioning, is used to conduct a detailed analysis of the site in terms of its current status.

Main image: Adeolu Eletu/unsplash.com